What's All The Fuss About Websites? They Mean Nothing!

Websites mean nothing if they don't have plenty of current, relevant and informative content! Content Is King When It Comes To Inbound Marketing

“Content is King” ... really? Now, haven’t we heard this line umpteen times before? Well, the truth is that while marketers have heard it time and time again, not many of them have really paid serious attention to it ... at least until now! That’s because ‘Inbound Marketing’ is “IN” – the new mantra that is making all serious internet marketers sit up and take notice. In short, it’s the advent of a brand new era in online marketing that combines social media vehicles with great content to drive more website traffic.

What’s Inbound Marketing?

In essence, inbound marketing is a proven strategic technique used by professional internet marketers with one core objective in mind ... to build SOLID and LASTING relationships with their customers. It is a strategy primarily designed to attract “real” customers to a business rather than the (expensive, often futile) traditional outbound marketing techniques (TV, print, radio) that many marketers still use to search for “potential” customers.

How’s Inbound Marketing Different?

The glaring difference between outbound and inbound marketing techniques is that while the former adopts a usually hard-sell “blah”, “blah”, “buy”, “buy”, “goodbye” strategy, the latter involves a softer, more honest, human, and persuasive approach to win customers and keep them happily there. However, you must know that no inbound marketing program can drive more website traffic or achieve targeted marketing objectives WITHOUT the use of believable, informative, persuasive and reliable content ... the very factors that prove, without a doubt, WHY content is king.

Does Good Content Make a Difference?

Well, you needn’t think twice ... ask any internet marketing consultant and he or she will tell you that good content is the soul of every successful website, and the single-most important factor responsible for driving more website traffic.

However, there are 3 critical components that can and will contribute to the success of your inbound marketing campaign • Content (relevant and updated regularly) • Search Engine Optimization • Reputable, Social Media vehicles.

1. The ‘Power’ of Content: Never loose sight of the fact that serious customers continuously look for information that’s useful, believable and reliable, and are usually turned off by ads that confuse and bore, rather than entertain and convince. Thanks to the cutting edge, online tools and techniques available today, content can be made far more interactive and persuasive than it has ever been. When combined with helpful tips, informative blogs and videos, and an overall attention-grabbing web design, content can indeed drive far more website traffic and deliver optimum punch to your inbound marketing campaign.
2. The ‘Punch’ of SEO: Content may be king, but this “king” will have a short-lived reign if it isn’t search engine optimized. SEO content delivers major benefits. It can build inbound links to your website (that’s more website traffic); keep visitors longer on your site; and above all, help maximize your site’s ranking on top search engines. What’s more, SEO content has proved to ignite the buying process because of its ability to create maximum awareness for your business, product, service or website among potential targets.
3. The ‘Reach’ of Social Media: If visitors have found your site’s content to be captivating, useful, and informative ... that’s half the inbound marketing battle won. That’s because visitors inevitably tend to share their experience with family, co-workers and friends. As a result, what may start out as a “trickle” of visitors to your site, could soon turn into a “flood” ... and that’s a great start to driving more website traffic. Once your web content gains more authenticity, clarity and credibility, it will most likely be carried by several social networks ... that’s even more website traffic ... for free!

If you need help in any or all of the above areas, hire the services of a professional internet marketing consultant A professional internet marketing consultant can be a valuable asset for building your online business by helping you develop cost-effective, strategies; providing you with hands-on practical SEO training; helping you develop credible content; assisting you in building back-links to your site; providing you with technical advice, and more.

Keep in mind, the focal point of all successful inbound marketing campaigns ... is content. So, give content all you’ve got, and you’ll know just why ... content is indeed king ... the undisputed ruler that reigns supreme on the World Wide Web today.