Search engine optimization or SEO is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Search Engine Positioning or SEP Typically, a search engine works by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contained in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query.
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings.[2][3]
Social Media Marketing or SMM "Social Media" Marketing is primarily internet-based but also ties in with non-internet based methodologies such as word of mouth advertising. Social media marketing is the process of promoting a site, business or brand through social media channels by engaging and interacting with existing consumers or potential consumers. The term most often refers to activities that are used to enable marketers to build links, attention and receive large amounts of traffic for their company or site.SMO = Social Media OptimizationPress release Optimization or PRO The basic motive of press release optimization is to optimize the content and to submit it with major news search engines. Professionals, who optimize press releases, also submit that keyword rich press release with most renowned online newswire services. Press release optimization popularizes prolific information of your company so that the online visibility of your website can be increased effectively
Cost per click or CPC is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
Cost per Aquisition or CPA The cost of selling a particular product or service via a website
Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner ad was delivered 100 times (impressions delivered) and one person clicked on it (clicks recorded), then the resulting CTR would be 1 percent.
Pay for Performance Advertising, or PPP, is a term used in Internet marketing to define a popular pricing model whereby a marketing agency will receive a bounty from an advertiser for each new lead or new customer obtained for the advertiser through the agency's online marketing efforts. The agency creates advertising campaigns and promotions to convert the maximum number of new leads or customers and gets paid for its work only when a new lead or a new customer is passed on to the advertiser
Pay per lead or PPL is a method of marketing that enables an advertiser to receive membership or advertising services in return for paying per lead received from the marketing venue used. It can be compared to PPC (pay per click), PPS (pay per sale) and PPA (pay per action) advertising methods that require the advertiser to respectively pay for clicks, sales and actions generated through a marketing venue.
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