If you pay for sponsored links on Google you're going to have to pay a lot more attention to the relevancy and optimization of your landing page and/or website.
As of about a month ago, Google has changed their priority policy on their sponsored links...the relevancy of your landing page and/or website carries a lot more weight in terms of what position and how often your sponsored ad will show up. Relevancy has been king when it comes to the "organic rankings" but it wasn't factored in as much for positioning of sponsored links until about a month ago. Now someone who is bidding less than you for a particular keyword could be put in a higher position because they have more relevancy in terms of what visitors are looking for and what they are providing. In addition, you may have a very relevant ad but if your landing page or website isn't optimized properly, is not communicating the relevancy to the search engine, leaving the search engine thinking your ad is not as relevant as it really is.
The key is to make sure you are utilizing proper search engine optimization throughout your website as well as your landing pages for your sponsored links.
Thursday, October 9, 2008
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